20+ qualified meetings a quarter in your calendar.
While you do literally anything else.
I run your LinkedIn outreach. Personally. Every day. AI handles what AI is good at: research and first drafts. I handle what still needs a human. Reading the room, finding the angle, and making sure nothing cringe goes out under your name.
A few of the companies whose pipeline I've built
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What's actually happening on live campaigns right now
B2B SaaS, fintech, professional services, recruitment, medtech. Selling to senior buyers across the US, UK, DACH, and CEE. Not case studies. Not last year. This week.
Case studies
Four campaigns. Four real results.
Each card is one live campaign I've run, not an industry average. Numbers vary because the offer, the buyer, and the targeting all vary. What stays constant is how the work gets done.
Professional services
Learning & training
Manufacturing
Tech / SaaS
The top campaign here is hitting 73.5% acceptance and 62.5% reply rate, on real, hand-approved messages going to real senior buyers.
The problem
There are four ways to do outbound.
None of them work. Here's why.
Do it yourself.
You hand-write every message on a Saturday morning. The quality is great. For the 30 messages you can stomach per week. Your pipeline lives or dies on whether you had a quiet afternoon. That's not a strategy. That's a coincidence with a calendar.
Hire an SDR.
€60K to €90K fully loaded. Four to six months before they're useful. Quits at month 14. A third of your week disappears into managing them. You're not building a sales team. You're running a daycare. The math has never worked for anyone under 50 people.
Install an automation tool.
Lemlist, Apollo, Outreach. Whatever a friend swore by. You just scaled the part of outreach that doesn't work. Templates get sniffed out in three seconds. Sender reputation tanks. The dashboard says "great" because opens are up. Opens aren't replies. Replies aren't meetings. And meetings are the only metric that pays your bills.
Try an AI SDR tool.
You bought the autonomous-agent fantasy. So did everyone else. Two years later, the entire category is quietly walking it back. Microsoft, Oracle, and Salesforce all shipped "human-in-the-loop" frameworks last month. Which is the polite way of admitting what was always true: AI is meant to be supervised, not unleashed.
Every road ends in the same place: outbound that's either too slow to matter or too sloppy to send. Most founders are stuck on that fence. You probably are too.
Nothing wrong with you. The options were broken.
The person doing the work
Hi, I'm Irina. I've been selling B2B for 17 years.
17 years of selling taught me that outbound isn't broken because people don't try. It's broken because, somewhere along the way, volume replaced relevance, and the whole industry forgot that real buyers can tell.
I've taken two software companies from zero users to the critical mass that secured each a €1M seed round in under twelve months. I've helped 60+ B2B companies build real pipeline without big budgets or big teams. Small teams win when sharp strategy gets paired with technology that actually does the heavy lifting.
That conviction is why I co-founded Gigi: AI-powered LinkedIn outreach built on one principle. every prospect deserves a message that proves you actually did the work.
If your pipeline depends on outreach, the 30-minute call is the fastest way to know if I can help.
How it works
Three steps. Then meetings.
We talk for 30 minutes.
No discovery script. No "tell me about your pain points." Just a real conversation about your business. You'll know if this is a fit by minute 15. So will I.
I build your campaign in week one.
ICP, messaging, target list. All built around how you actually talk, not how a SaaS template thinks you should. Before a single message ships, you sign off on 10 to 20 real prospect-message pairs. Nothing goes out in your name unless you've read it.
I run it. Personally. Every day.
Gigi handles the boring parts at scale: research, drafting, sending, follow-ups, all automated once I approve. I handle the parts that need a pulse: strategy, optimization, and approving every message before it goes out. You take the calls. We talk every two weeks to tune what's working and kill what isn't.
That's the whole thing. No dashboard to babysit. No briefs to write. No messages to approve at 11pm. You just take the calls.
Under the hood
The AI tool that does the heavy lifting.
Gigi is a proprietary platform we built from scratch, not a thin wrapper around someone else's API. It's the core of how we do outreach differently than any agency or AI tool on the market.
Deep research on every prospect.
Not a template field. The AI reads their posts, their company news, the way they talk about their work, then builds a real angle from it.
Drafts written in your voice.
The platform learns how you talk and the language your buyers use. Every message is built fresh from the research. No templates. Ever.
A human approves the send.
Every message, without exception, gets read and approved before it leaves your account. That single rule is why this works where AI SDRs don't.
A real example
From cold profile to positive reply, in one frame.
Personality signals
Talking points
- ·Her entire thesis is helping agencies build consistent new business systems. Gigi solves the manual research bottleneck that breaks those systems at scale.
- ·Co-creator of the Agency New Business Barometer. She has data on how agencies actually struggle with outreach.
- ·22 years running jfdi, so she'll instantly spot the difference between a template-swap and genuine personalisation.
- ·Advises 2,000+ marketing agencies. Potential channel partner, not just a prospect.
Messages
Camilla, 22 years helping agencies build consistent new business systems is rare. Most consultancies focus on tactics, not the underlying machine. The work you've done on the Barometer, turning real agency data into something actionable, reflects that same thinking. Would be good to connect.
Hi Camilla,
One thing that comes through clearly in your work is that you're solving a structural problem, not a tactical one. Agencies don't struggle with new business because they lack ambition. They struggle because the system breaks down under load.
The message you're reading right now was researched and written by an AI called Gigi that I built after 17+ years running outbound campaigns. It deep-researched your profile and wrote this in about 30 seconds.
For the 2,000+ agencies you work with, what would it mean if that personalisation happened at that speed for every prospect?
“Hi Irina, this looks really interesting. I will use the original credits after Easter and report back! Thanks Camilla”
A CEO who advises 2,000+ agencies. Door opened.
An actual prospect enrichment, message, and reply from a live campaign.
Want to see Gigi research and draft messages for 40 of your ideal prospects? Try it free. 40 credits, no card.
The fit
Who this is for. And who it isn't.
We should talk if you're:
- 01A B2B founder still doing outreach yourself, and finally hitting the ceiling of what one human can do in a week
- 02A fractional CMO, CRO, or CSO whose pipeline mysteriously dries up the exact week you actually get busy
- 03A revenue leader who hired an SDR, watched them ramp for six months, and never wants to do that again
- 04A boutique consultancy or services firm where the founder is also the closer, the marketer, and the janitor
- 05Selling to senior B2B buyers with a 30-day-plus sales cycle and a €5K+ ACV (the math doesn't work below that)
Don't bother booking if:
- 01You still believe outbound is a volume problem. It's a relevance problem. It always was.
- 02You're selling B2C, DTC, or anything under €5K. The economics don't work and I won't pretend otherwise.
- 03You're at a 500-person company with an in-house SDR team that's already working. Stay there.
- 04You want a dashboard with 80 metrics and zero meetings. That's what the big agencies are for. Knock yourself out.
- 05You want me to spam 10,000 prospects on your behalf. I don't do that. Ever.
If you nodded along to the first list, the 30-minute call is worth your time. If you nodded along to the second, save it. We'll both be happier.
What clients say
What clients say when they stop having to think about pipeline.
“Irina just runs my LinkedIn now. I haven't thought about pipeline in three months. Got 14 qualified calls in the last 60 days.”
“We tried an AI SDR tool first. It was a disaster. Switched to Gigi and reply rates went from 2% to 28%. Same product, same ICP, completely different result.”
“I'd been writing messages myself for two years. Same quality, ten times the volume, no extra time from me. Should have hired Irina 18 months ago.”
Questions
The things people actually ask.
Your next big customer is already
on LinkedIn.
They just haven't heard from you yet. The longer you wait, the more likely they hear from someone else first.
Book a 30-minute call with Irina. If we're a fit, you'll know by the end of it. If we're not, she'll tell you exactly what to do instead. Either way, you leave with something useful.
Irina · Founder
No commitment · 30 minutes · Worth it either way